- music videos were originally called 'promotional films'
Beginning of the film was the first time music had been put with film as not part of the narrative.
-one continuous shot - no editing - in black and white (economic choice) - zooms out at the beginning to medium long shot of the artist - hand held camera? - in the rule of thirds the lyrics are held central - unconventional - lyrics are anti-establishment - filmed in the middle of London but no icons to suggest so - criticises the government - famous for song writing - breaking rules on purpose - videos create an image of the artist, this is open and honest, he's not miming, no effort and doesn't care - are the men at the side meant to be there?
- the musicians and pop stars of this time would promote their music through films in which they would be the main character
- the songs would be part of the narrative
-happy song - blue skies - faster paced editing compared to previous - continuity editing - song is part of the narrative - medium close-up - back projection - more conventional - close-ups - iconography: berets and stripes in France -colour
Cliff Richard - The Young Ones - 1961
-mods and rockers at this time were causing civil unrest - his video represents everyone to be well behaved - song is part of the film narrative
The Beatles - A Hard Days Night - 1964
-documentary style - fast paced editing - anti-establishment - not playing characters - black and white - audience could only see artists in the cinema and TV's were not prominent
The Beatles - Help - 1965
-playing themselves - performing the song - lip syncing - close-ups - editing to the beat - colour = more money - videos create iconic imagery which can be used elsewhere such as record covers
Early 60's bands took advantage of new technologies - radios and TV's
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