- MTV
- Proliferation of hardware
- Creates iconic images - from the video
- Images created via video
- By mid 80's nearly every home had a TV
- Artists began to realise the video was more important than the music
Peter Gabriel - Sledgehammer
- At the time when the video was first released the effects in this video were ground-breaking
- Some of the visual imagery reflects the lyrics
- It pushed the boundries of music videos as an art form
- This video shows he is a serious artist as you can see the work, time and effort which had gone into producing this music video.
Voyerism - The more we watch the more we want
In a video the artist doesn't niow who is watxhing it, but they are part of the deal that allows them to be presented in the way that they are.
Michael Jackson - Thriller
- 12 minutes
- Director of the music video is a fim director
- It was the most expensive music video made at the time
- Music video had now become a global industry
- Music videos are better for advertising rather than the music
- This was a crossover between Hollywood films and music videos
- This created a video that was in the horror genre
- There are 3 levels of diegesis in this music video
- In the film
- Watching the film
- It was a dream
- Employs directors and actors for his music videos
- No performance element
- presented as a short film or narrative
OK Go - The Writings on the Wall
- One continuous camera shot - links back to first music videos wityh no editing
- Optical illusion
- Different characters
- Like changing TV channels
- Refelcts society
- The viewer is in control of what they see
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