Wednesday, 17 September 2014

Lesson Write Up 17th Sept

  • MTV
  • Proliferation of hardware
  • Creates iconic images - from the video
  • Images created via video
  • By mid 80's nearly every home had a TV
  • Artists began to realise the video was more important than the music

Peter Gabriel - Sledgehammer

  • At the time when the video was first released the effects in this video were ground-breaking
  • Some of the visual imagery reflects the lyrics
  • It pushed the boundries of music videos as an art form
  • This video shows he is a serious artist as you can see the work, time and effort which had gone into producing this music video.

Voyerism - The more we watch the more we want

In a video the artist doesn't niow who is watxhing  it, but they are part of the deal that allows them to be presented in the way that they are.

Michael Jackson - Thriller

  • 12 minutes
  • Director of the music video is a fim director
  • It was the most expensive music video made at the time
  • Music video had now become a global industry
  • Music videos are better for advertising rather than the music
  • This was a crossover between Hollywood films and music videos
  • This created a video that was in the horror genre
  • There are 3 levels of diegesis in this music video
    • In the film
    • Watching the film
    • It was a dream
Bob Dylan

  • Employs directors and actors for his music videos
  • No performance element
  • presented as a short film or narrative

OK Go - The Writings on the Wall

  • One continuous camera shot - links back to first music videos wityh no editing
  • Optical illusion
Bob Dylan - Like A Rolling Stone

  • Different characters
  • Like changing TV channels
  • Refelcts society
  • The viewer is in control of what they see

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